Daymade Review: Does It Really Give to Charity?

What is Daymade and is it legitimate?

Daymade is a prize competition operator run by Daymade Ltd, a private limited company registered in England and Wales with Companies House number 12333770 (find-and-update.company-information.service.gov.uk, checked July 2026). The company was incorporated on 26 November 2019 and traded as TH Travel Ltd until August 2024, when it was renamed Daymade Ltd. Its registered office is Office 43, 1000 Lakeside, North Harbour, Portsmouth. The company status is listed as active, with up-to-date accounts and confirmation statement filings.

Unlike Omaze or Raffle House, Daymade does not focus on property — it runs twice-weekly draws in a “pick your numbers” format, where you choose numbers and win different prizes depending on how many you match. You can play one-off draws or subscribe (it has offered Lite and Premium weekly subscriptions), and there is a free competition to enter too. On Trustpilot, Daymade holds a rating of around 4 out of 5 from roughly 3,700 reviews as of July 2026, with reviewers most often citing prize variety and the tree-planting angle; some note inconsistent win frequency, which is normal for a chance-based draw. We found no published Advertising Standards Authority ruling against Daymade on asa.org.uk as of July 2026.

Recent prize categories have included luxury holidays and travel, cars, cash, and tech and lifestyle products. Because Daymade runs on a lottery-style number-matching mechanic with a free-entry route, it operates as a prize competition, not a licensed lottery.

What does Daymade give to charity?

This is where Daymade differs from most operators we cover, and where the honest answer matters. Daymade does not donate a fixed percentage of ticket revenue to registered charities. Instead, its social model is environmental:

• Tree planting. For every purchase on the site, Daymade funds the planting of a tree through its reforestation partner, Veritree, working with on-the-ground partners EarthLungs (Kenya and Tanzania) and Mother Trees (Senegal). Daymade’s own “giving back” page states more than 6 million trees planted to date, a figure it says is updated quarterly (daymade.co.uk/giving-back, checked July 2026).
• Carbon offsetting. It offsets the flights of holiday winners, and its own team’s footprint, through the UK-based climate partner Ecologi.

Daymade is also listed on the Fundraising Regulator’s directory as a “non-charity” registrant, committed to the regulator’s Code of Fundraising Practice for the 2025/26 year (fundraisingregulator.org.uk/directory/daymade-ltd, checked July 2026). Its own terms and conditions describe its draws as intended so that “people enter to win prizes and support a worthy charitable cause” — but Daymade does not publish a registered charity partner, a fixed percentage, or a guaranteed minimum cash sum reaching a Charity Commission-registered charity. That is a genuine and measurable environmental contribution — but it is not the same as a cash donation to a UK-registered charity, and it should not be read as one. If your reason for entering is to support a specific cause that files accounts with the Charity Commission, Daymade is not structured to do that.

How do entries and prices work?

Daymade’s prize range is broad — holidays, experiences, cars, tech and cash — and its draws are smaller in value than a million-pound house draw. That has a direct bearing on any “giving” comparison: a lifestyle draw generates far less revenue than a property draw, so even a generous model produces smaller absolute sums. Ticket prices and prize values change with each draw, so check the live site before entering. A free postal entry route is set out in Daymade’s terms and conditions, with one entry applying per draw — this no-purchase-necessary route is what keeps a paid, number-matching draw a lawful prize competition rather than a licensed lottery.

For consumers, the question is whether the entry price represents fair value for the prize and the odds — judged on its own terms, not as a charitable donation.

How do the odds/value compare?

They are not really comparable on charitable giving, because Daymade does not run a cash-to-charity model. Omaze guarantees a minimum £1 million to a named charity per house draw; Daymade funds tree planting and carbon offsetting per purchase. Both are legitimate; they simply do different things. If the environmental angle appeals to you, Daymade’s model is transparent and measurable. If you want money to reach a registered charity, a licensed society lottery — such as People’s Postcode Lottery, which sets aside a minimum 30% of ticket revenue for good causes — or a direct donation, does that far more directly.

For a broader overview of operators that give to charity and how their models compare, see our how much goes to charity comparison page and our Rev Comps review for an operator that does publicise a cumulative charity total.

The Give2Charity verdict on Daymade

• Is it legitimate? Yes — a registered UK operator with published winners and a free-entry route.
• Does it give to charity? Not in cash terms. Its contribution is environmental (tree planting and carbon offsetting), which is genuine but different.
• Is it transparent about it? Yes — Daymade is clear that its model is trees and carbon, not charity donations, which we credit.
• How does it compare? For cash charitable impact, it is behind cash-donating operators and well behind direct giving. For environmental impact per purchase, it has a clear, stated model.

For an overview of the UK prize draw operators we cover, including those with the strongest charity credentials, see our Omaze alternatives guide.

18+, UK residents. T&Cs apply — check the operator’s rules.