How Raffall Works (and How It Differs from Omaze)

What is Raffall?

Raffall is a prize competition marketplace — a technology platform that lets anyone create, promote and run their own prize competition online. Raffall Limited, company number 09930826, has been registered in the UK since December 2015, with its registered office at 7 Bell Yard, London (Companies House, as of July 2026). Think of it as the infrastructure beneath individual draws, rather than a draw operator in its own right.

This is a fundamentally different model from Omaze or Raffle House:

Feature	Omaze / Raffle House	Raffall
Who runs the draw?	Omaze / Raffle House directly	A third-party organiser using Raffall’s platform
What is the prize?	A specific property set by the operator	Whatever the individual organiser chooses to offer
Charity involvement	A fixed charity partner named per draw	Set entirely by the organiser — may or may not include a charity
Who sets ticket price?	The operator	The organiser
Who holds the money?	The operator	Raffall processes payments on the organiser’s behalf; prize fulfilment is the organiser’s responsibility, not Raffall’s
Free-entry route	Yes, required, address published by the operator	Required for UK listings — a handwritten free postal entry sent to Raffall’s published address

Who uses Raffall to run draws?

Raffall is used by a range of organisers: individuals raffling a personal asset such as a car or house, small businesses and content creators running promotional competitions, and charities or community groups raising funds through their own prize draw.

The quality and legitimacy of any individual draw varies, because the organiser — not Raffall — is responsible for the prize itself, how the draw is conducted, and delivering the prize to the winner. Raffall provides the platform, payment processing and the entry mechanism; fulfilment is the organiser’s job, not the platform’s.

Is Raffall legal?

Raffall’s own Help Centre states that every competition hosted on the platform is classified as a prize competition, which does not require a Gambling Commission licence, although the Commission monitors this category and can take action if the rules aren’t followed (Raffall Help Centre, “Is a lottery or gambling licence required?”, updated March 2026). The legal basis for this is the same as for Omaze and Raffle House: a genuine free-entry route that requires no payment to enter or to win.

For UK-based competitions specifically, Raffall requires entrants to be able to buy an entry directly, alongside a free postal entry route; in countries where the law differs, such as the US, Raffall automatically switches to a token-based sweepstake mechanism instead. If an individual organiser’s draw does not offer a genuine free-entry route, that draw could be classed as an unlicensed lottery under the Gambling Act 2005 — a legal risk that sits with the organiser, not with Raffall as the platform provider.

How much does Raffall charge, and does it give to charity?

Raffall is free for an organiser to set up a competition; the platform then takes a commission, historically around 10% if all tickets sell, with reduced rates available on some of its paid hosting plans (check raffall.com/en/pricing for current tiers, since fee structures change). Raffall the company does not itself donate a fixed share of every draw to charity — whether a specific draw benefits a charity depends entirely on what that draw’s individual organiser states and how they structure it.

This is the most important distinction for Give2Charity readers: if you enter a draw on Raffall because you believe it supports a charity, verify that claim before buying entries. Look for:

• A named, registered charity (check at register-of-charities.charitycommission.gov.uk)
• A specific stated percentage or amount going to the charity
• Previous draws on the same organiser’s Raffall page with confirmed charity payments

Some Raffall draws are run by charities or fundraising groups directly, which provides a clearer trail. Others mention a charitable purpose without naming a registered organisation or a specific amount — treat those claims with the same scepticism you would apply to any unverified “for charity” marketing elsewhere.

How do Raffall draws compare to Omaze and Raffle House?

For UK consumers, the key differences in practice:

• Prize certainty: Omaze and Raffle House guarantee a winner is drawn through their own process, and Omaze specifically guarantees the advertised house is delivered. A Raffall draw depends on the individual organiser actually owning, and following through on, whatever they’ve offered.
• Charity transparency: Omaze guarantees a minimum of £1 million per house draw; Raffle House states 10% of net proceeds goes to a charity chosen by the entrant. A Raffall organiser may publish nothing about charity at all, or may make an unverified claim with no figure attached.
• Regulatory and company track record: Omaze and Raffle House are identifiable companies with a record at Companies House, and Raffle House additionally has a public ASA ruling history. Individual Raffall organisers may be private individuals with no comparable track record — Raffall the platform company is itself a registered UK business, but that registration says nothing about any specific organiser’s draw.

For this reason, Give2Charity focuses on established operators like Omaze and Raffle House rather than individual Raffall draws. Our comparison of how much goes to charity covers operators with a verifiable charitable record.

What should I check before entering a Raffall draw?

Before entering any prize competition on Raffall:

1. Verify the organiser’s identity — is there a real person or registered company behind the draw?
2. Check for a free-entry route — if there is none, the draw’s legal status may be questionable.
3. Verify the prize exists — for high-value prizes such as cars or properties, ask if the organiser can provide evidence of ownership.
4. Check past draws — has this organiser completed previous Raffall draws with confirmed winners?
5. Confirm the charity claim — if charity is mentioned, get the charity’s name and look up its registration.

For draws on established platforms like Omaze and Raffle House, these checks are largely done for you by the operator’s own track record. See our Omaze alternatives guide for a broader look at the legitimate operators in this space.